Day to day

As Trade & B2B Marketing Manager, you will: 

• Support the development of comprehensive B2B and retail marketing plans to achieve annual revenue and performance targets 
• Lead the implementation of campaigns, activations and initiatives – from planning and briefing, to execution and delivery, through to evaluation and optimisation (including task management of team members) 
• Manage multiple campaigns and projects end-to-end, ensuring activity is on-brand and on-budget 
• Own the relationship with key trade publications and manage all trade media activity 
• Brief internal Creative Studio teams and external agencies, including video content, overseeing the feedback & delivery of final assets 
• Define KPIs, develop robust measurement frameworks and deliver timely PCAs to ensure continuous optimisation 
• Oversee all retail marketing efforts, delivering impactful solutions that showcase the Virgin Atlantic Holidays brand while providing tools and strategies to support front-line sellers in maximising their sales effectiveness 
• Build effective relationships across Marketing, Sales, Retail, Events and Creative teams, and external partners/agencies 
• Identify opportunities to streamline, automate and innovate to deliver quicker, more efficient and cost-effective marketing output 
• Lead the adoption of AI solutions that enhance efficiency and optimise our processes 
• Ad hoc support may be required for Cargo marketing activity 

About You

We're looking for someone with: 

• Strong B2B & trade and/or retail marketing experience 
• A background in travel (airline, cruise, tour operator, retail travel, TMC, etc.) – strongly preferred 
• Exceptional stakeholder management skills 
• A strong creative eye – confident in briefing and feeding back throughout the creative process 
• Experience delivering multiple campaigns simultaneously in a dynamic, fast-paced environment 
• Confidence interpreting insight and turning it into actionable plans 
• Excellent communication and presentation skills, with an ability to simplify complex information, produce high-quality decks and present to senior stakeholders with confidence 
• Strong leadership behaviours 
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It would be great if you also have: 

• Experience of global B2B marketing and/or adapting marcomms to different markets 
• Strong commercial acumen with an understanding of airline economics 
• Experience working with trade media publications (UK and/or North America) 
• Line or task management experience